I'm Viresh Prasad, aka VP.

With a unique blend of financial expertise and marketing leadership, I help small and mid-sized businesses get the most out of their marketing budgets—ensuring every dollar spent drives real growth. 

​

As the Vice President of Marketing at Corporate Traveller Canada, I’ve delivered double digital customer growth, generated millions in additional revenue, increased customer lifetime value and optimized customer acquisition costs.  

I’ve built and led high-performing marketing teams, developed strategic plans that drive real growth, and executed data-driven campaigns that grow leads, increase conversions and acquire more customers.  
 

My background in finance gives me an edge—I don’t just create marketing strategies; I make sure they’re cost-effective and deliver a high return on investment. 

Many businesses struggle with scattered marketing efforts, wasted spend, and strategies that don’t align with business goals. That’s where I come in. I take a strategic, numbers-backed approach to marketing, helping businesses build clear, results-driven plans that attract more customers, increase profitability, and optimize marketing spend. 

Let’s work together to take the guesswork out of your marketing and create a plan that delivers measurable results.